Analytics

Knowing if anyone is using your thing. Privacy-friendly options have caught up with Google Analytics on every metric that matters for solo devs.

Plausible

from $9/mo (10k pageviews)
GDPR-compliant, no cookies, lightweight script. The default for indie SaaS that wants Google Analytics' useful 5% without the 95% noise. Self-hostable if you don't want a subscription.

Fathom Analytics

from $15/mo (100k pageviews)
Same privacy-first pitch as Plausible, slightly different UI taste. Very polished. Pick one of the two — they're functionally equivalent.

UmamiFREE TIER

free self-hosted, paid cloud from $9/mo
Open source. Self-host on the same VPS that runs your app, and you have free, GDPR-compliant analytics with no extra dependency. The right pick for the boring stack.

PostHogFREE TIER

free 1M events/mo, then usage-based
Heavyweight: events, funnels, session replay, feature flags, A/B tests. The free tier is generous. Use when you've grown past 'how many visitors today' and need actual product analytics.

Google Analytics 4FREE TIER

free
Free, ubiquitous, complex. The new GA4 interface is widely disliked. Only use if you need the integration with Google Ads or have stakeholders who insist.

Get the launch email

When the paid tier launches, the 3 people on the waitlist get a one-time email + a free upgrade. No spam. Single email.